Experience.
Relationships.
Results.
At Vanguard Sales and Marketing, we help sporting goods and outdoor brands grow faster and smarter. With over 100 years of combined experience and trusted relationships across the U.S., we deliver more than representation — we deliver results. Whether you’re an established name or an emerging brand, we have the expertise and drive to move your business forward.
ABOUT US
At Vanguard Sales and Marketing, we don’t just represent brands — we move them forward. Founded in 2025 by industry veterans Brent Feathers and Glen Cunningham, Vanguard is built on over a century of combined experience in the sporting goods and outdoor industry.
Headquartered in Birmingham, Alabama, we partner with top retailers, distributors, and convenience stores across the United States, delivering results through deep industry knowledge, trusted relationships, and a relentless drive to win. Whether you’re an established brand or breaking into the market, Vanguard is your competitive edge.
THE BRANDS WE REPRESENT
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Buffalo Roam Outfitters
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Dirty's Outwear
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Swamper Supply company
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Home Brew
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Waves and Rays
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Grindstone Services
OUR SERVICES
Proven Brand Representation
We act as the sales engine for your brand, leveraging our network and expertise to connect your products with the right retailers and markets — and drive measurable growth.
Sales Strategy That Delivers
Our team knows what sells and how to sell it. With decades of experience, we craft strategies that maximize revenue, expand distribution, and strengthen your bottom line.
Retail & Merchandising Support
From product placement to in-store execution, we help your products stand out, sell through, and keep customers coming back.
Market Expansion & Development
Ready to grow? We open doors with major accounts, introduce your products to new regions, and build the partnerships you need to scale, domestically and internationally.
Results-Driven Partnerships
We believe success comes from action. We don’t just make introductions — we build relationships, ask for the order, and follow through to get results.